This article was originally published in Food & Beverage Asia on January 12th - Five reasons for leveraging your packaging equipment supplier for enhanced packaging design. This article gathers all the tips and suggestions from our industrial packaging designer leader, Coline Hercouet, and delves into the top five reasons why forging a collaboration with Synerlink for packaging design is a strategic choice for all manufacturers.
1. OPTIMIZE PACKAGING FOR EFFICIENT PRODUCTION
Synerlink's packaging design service plays a pivotal role in influencing various facets of the production process, including transportation costs, material sourcing, and logistics. By partnering with Synerlink's packaging design team, you can optimize packaging dimensions and shape, potentially reducing production costs. Aligning the design with the specific features of Synerlink's packaging equipment ensures a seamless fit with your production requirements.
Coline Hercouet, Industrial packaging leader at Synerlink, emphasizes
"When designing a cup, we have to think about each step of the project development and the feasibility according to the machine production, while considering the needs of the final consumers."
2. ALIGN PACKAGING WITH CONSUMER PREFERENCES
Synerlink's packaging design team acts as a bridge between your marketing department's research and the final product's packaging. With insights into market trends, they translate consumer preferences into visually appealing and functional packaging, ensuring your product resonates with the target market.
3. INCREASE SALES VOLUME THROUGH EFFECTIVE PACKAGING
Drawing on Synerlink's in-house expertise, the packaging design team can enhance your packaging in several ways, contributing to increased sales volume. Whether it's creating a size impression, incorporating sustainable elements, or introducing premium packaging, the team can attract more customers and drive greater sales.
4. EMBRACE SUSTAINABILITY IN PACKAGING
With sustainability gaining prominence, Synerlink's design team can support your environmental objectives. They can develop packaging standards and propositions that meet internal sustainability needs while showcasing the benefits of your enhanced packaging to eco-conscious consumers.
5. SEAMLESS MACHINE UPGRADES WITH ENHANCED PACKAGING
Packaging design isn't limited to new product launches; it can also facilitate machine upgrades. Collaborating with Synerlink during the pre-study phase enables you to navigate technical specifications and limitations effectively. The packaging design team can suggest new ideas to attract your desired market, opening exciting possibilities for your projects.
Leveraging Synerlink’s packaging design expertise can significantly impact your food production business. From optimizing packaging for efficient production to aligning it with consumer preferences and embracing sustainability, the benefits are substantial. Additionally, seamless integration of packaging design during machine upgrades ensures continued success in an ever-evolving market.
 | Coline Hercouet, Industrial Packaging Design Leader at Synerlink After her studies in industrial design, she specialized in localization design strategies. She had several years of experience in freelancing before joining Synerlink back in 2020 to help every client finding the perfect packaging solution. |